Ben Alberson Design

Coffee Highway

Coffee Highway

The Coffee Highway brand identity was a spec project I created as a demonstration
of a low-cost, efficient, small business design. I kept the logo and collateral black
and white to save printing costs and made the graphics flexible enough to work across
several platforms common to a small independent coffee kiosk. The brand is also location
appropriate being presumably a road-side stand where distance readability is paramount.

Coffee Highway