Ben Alberson Design

SOG Specialty Knives and Tools

SOG Specialty Knives and Tools

During my time with SOG knives between 2010 and 2012 I produced numerous web assets
for various promotional events as well as product launches.

It was during this period SOG also began the process of a brand overhaul and for that
project I created many packaging prototypes to help inform the evolution of the image
of SOG Knives. The brand walked a fine line between hunting, tactical, and everyday
utility; these designs were meant to reflect at varying degrees these demographics.

SOG_Catalog-card SOG_banner-pages SOG_Slides SOG_Packaging-2 SOG_Packaging-1 SOG_Gunny-pages